Guerra Civil española y carteles de propaganda: El arte y las masas

Abstract

The art of posters during the Spanish Civil War was one of the most intense moments of massive manifestation of the art; the proclamations exhibited on the walls were public expression of ideas and feelings rooted in the social plot. Their analysis provides initial dates on the visual thought of that time. In addition, by its condition of popular art, the art of posters was based on an industrial process that apostatized of "the unique" work concept. All it conditions the historiography studies, necessarily massive, based on the recurrences and guidelines observed statistically. In the article it is come in the first place to a formal and stylistic analysis from three authors able to represent the tendencies of the set (Renau, Arturo Ballester and Vicente Ballester Marco). In one second part, the analysis goes of the form to the rhetoric, analyzing the mass of posters to verify two systems of relations: the one of the posters with its referring one (regime of the preaching and regime of the presentation); and the one of proclamations in relation to the public who contemplates them (speech regimes, of conjugated story and speech-story).